Robert and Samuel get into Jobs to be Done Switch Interviews and how they compare with Customer Development.
Steve Blank wrote an updated version of the Four Steps. Check out The Startup Owner's Manual
Our friend Rob Walling founded Drip and we talked about his move up market in email.
WE MENTION Fake Grimlock. HIM GOOD.
Integrating Around The Job-To-Be-Done by Clayton M. Christensen has since been read and enjoyed by Robert. Highly recommended.
Thanks to our sponsor, UserOnboard.