Samuel and Robert share tips about how best to use A/B tests for UX.
Samuel cares about Robert, but Robert is all business
Other people care about us too!
Crushing SERP Dopplegangers vs Living in their shadow
Do we endeavor to make podcast history? (Spoiler: We don't)
Announcing the topic!
The pronunciation of bouillabaisse
Pranks for digital natives
The difference between A/B testing, split testing, and multivariate testing
More bouillabaisse breakdown
A radical shift to the episode format?
What defines a significant split test?
Samuel cautions against boiling the A/B ocean
How you can align A/B testing with your users' success
Things that are like jazz (e.g. this podcast)
The ins & outs of hypotheses
On the segmenting & cohort-ing of test subjects
Robert Graham: The People's Champion
Samuel gets controversial with a "controversial do"
A brief history of the hill climbing metaphor & local maxima
Out comes The Hot Seat™!!
Hilbert: A star is born
Robert advises not to throw the baby out with the bathwater
Samuel questions whether the bathwater even needs to be thrown out in the first place
On measuring and inspiration and the relation thereof
Radical format change: The Tomb of the Unknown Tip!
User Onboarding: the perfect place for A/B suckers
Samuel gets his science tips from children's television
PBS, Dinosaurs, and a Hypothesis -- https://www.youtube.com/watch?v=r0CGhy6cNJE